Why is Digital Marketing Important ?

Nothing better than a common sense example to get it easy.
You have invested a lot of time and money in your business and now is time to make money.
You expect a lot of people passing by in fornt of your new store and hopefully many of those will be interested and will get inside...and some of those will end up buying..
So far, so right..but what if you make that thousand of people that are really interested in your products/service get inside and take a look...

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Google call out non secure websites

When you browse the web safely, your internet navigator indicates connection security with a small icon in the address bar.
Historically, if a site has no secure conection, nothing use to happen. Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure..

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Why nobody is visiting my web store if my grandma says it is awesome?

Landing in reality is one of the most difficult times when you launch into an eCommerce project. But there's an easy way to understand what's going on.
To give you an idea, an online store is in many commercial aspects, like a physical store .... but in the middle of the desert!
It can be the most beautiful on earth and with a unique product, but if you do not make it known to your target, and above all, if you do not generate fluid and constant traffic, you will fail.
To understand how it is done, it is also necessary to apply some common sense to the same example. Will you make by yourself the highway that will take customers to your store in the desert?

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Can I admin my eCommerce site?

Yes, of course. If it is well structured and build with clean code and scalable, with a basic training and time to dedicate, it is perfectly possible.
At the begining time investing will be the more reprentative key of the process, but the best part of all is that in case of a big growing event you can hire a company to help you drive that growth...

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